March 2019

March 2019 Report

March was an exceptional month for us with the debut of Dawn on Hochanda TV followed by the ICHF Sewing for Pleasure craft show at the NEC the following week.

The 7th March was the day we appeared on TV with our products after three hard months of planning.

I am sure Dawn won’t mind me mentioning that 15 minutes before going live at 13:45 and extremely nervous she would have got in the car and drove home. However with the help and guidance from Leonie Pujol Dawn was totally in her element talking passionately about our products. The one hour passed quickly and as promised had the BIGGEST cup of tea waiting in the green room for her. A lot of Hochanda staff couldn’t believe that Dawn had never been on TV before as she came across calm, professional and with well presented demonstrations. The days after resulted in a rather lot of orders to pack and get in the post. Then it was quickly off to the NEC Birmingham for the ICHF premier show Sewing for Pleasure from the 14th – 17th March which had a new stand layout. The most humbling thing about the shows is the number of people who come just to see us. I know Dawn again loved all the comments from people who had seen her on TV and I am sure the TV appearance had a positive effect at the show.
On Saturday as is usual at the NEC we brought Amelia along so she could serve on stand and secondly to go and buy fabric to add to her stash. I personally like part one but not part two, but at six she is already learning a new skill for life. Her visit also included a visit to the Hochanda stand where she was lucky enough to meet Leonie. Have to say Leonie was absolutely brilliant with Amelia and spent along time saying how good Dawn was on TV and talking to her. Amelia was star struck saying she had met a TV Star as well as Mummy. We visited a few other stands so Amelia could say hello to Sharon (Glitter Magic), Christine (Pinflair) and Allison (Allisons Craft Emporium) so she could twirl in her dress and spend my money! Which just leaves the boring stuff called year end accounts to complete on a great year. As a small business customer reviews and recommendations are so important to us. If you have time we would really appreciate it if you would take the time to review our products and service. This can either be done on Facebook and/or Google by clicking on the name and leaving a review it would be very much appreciated.
Many thanks Paul
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